Connecting with Bloggers to Promote Your Book

When it comes to promoting your book you can’t forget about bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who represents their voice and provides new and cool insights into what’s cutting-edge in their niche.

Before you begin pitching bloggers, you’ll have to find them first. It’s easy to search on Google for bloggers related to your expertise.

If you’re a green-living author, you can simply type in "green-living blogs" and you’ll find links to these blogs, articles mentioning them, blog posts about these blogs and blog posts about these blog posts about these blogs. Usually you’ll find the most popular blogs related to your expertise, and because they are the most popular they will also be the hardest to break into. But right off the bat though, you have your goal: Get your book reviewed on that blog!

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