How Authors Move Their Own Merchandise

 

To gin up sales for her 2009 essay collection "Bad Mother," Ayelet Waldman rewarded those who preordered the book with such lagniappes as a donation to a scholarship fund or a copy of a novel by her husband, Michael Chabon. "I think all of that got 'Bad Mother' on the New York Times best-seller list," Ms. Waldman said.

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