Authors, Writers, Publishers, and Book Readers

How they do it at big author events

This article, which gives an inside look from an attendee at a famous author's book signing event, is very interesting. Lynne shares what we could learn from that.

I went to see author Sylvia Browne on her farewell tour, sponsored by her publisher, Hay House. While I’ve been to a few book signings, this was an event, and I wanted to observe the orchestration of it as well as learn more about a prolific author turned celebrity.
Advertising for this event began last fall via the Hay House newsletter. This multi-city author tour was a paid event with two levels of tickets offered, seats up close to the front for $75 dollars and general seating at $40 per ticket.

The St. Louis event sold out: 2100 people purchased tickets to meet this author in a large hotel ballroom.

(Can you imagine that many people coming to see you?)

Here's the rest of it at my site. Article

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Permalink Reply by scribbler on April 20, 2010 at 1:54am

It's interesting that she managed to cater to such a huge crowd and still come across as approachable and friendly. Nothing sounds orchestrated in her presentation at all. I guess she's had years of practice too, which helps. What a moneyspinner such an event must be for Browne and Hay House! $75 for an up front ticket, and $40 for general seating, plus the cost of the book itself. Multiply that by 2100 people! Yes, it does say no one was obligated to buy it but I doubt any of the fans left without at least one copy. And that's just in one location on her tour.

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