Authors, Writers, Publishers, and Book Readers

How Writers Build the Brand

As every author knows, writing a book is the easy part these days. It’s when the publication date looms that we have to roll up our sleeves and tackle the real literary labor: rabid self-promotion. For weeks beforehand, we are compelled to bombard every friend, relative and vague acquaintance with creative e-mails and Facebook alerts, polish up our Web sites with suspiciously youthful author photos, and, in an orgy of blogs, tweets and YouTube trailers, attempt to inform an already inundated world of our every reading, signing, review, interview and (well, one can dream!) TV appearance.

See how the likes of Ernest Hemingway did it!

http://www.nytimes.com/2011/05/01/books/review/how-writers-build-th...

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Replies to This Discussion

Permalink Reply by Renate Linnenkoper on June 2, 2011 at 12:08pm

I'm busy promoting my ebook right and now and it's a lot more difficult than I anticipated. Writing the books was definitely the easy part.

Permalink Reply by Clark M. Zlotchew on June 15, 2011 at 7:53pm

The article really doesn't help. E.G., Hemingway in beer commercials: They used him because he was already famous. Perhaps if one is arrested as a serial killer, anything he writes will instantly receive world-wide notice.

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