Seth Godin’s New Publishing Experiment Reveals Its First Title

As part of his mission to develop an alternative to the traditional book publishing model, acclaimed author and marketer Seth Godin has announced the first title to appear under his new Amazon imprint, called The Domino Project. The book is titled Poke the Box and will be made available for purchase in print, audio and as a Kindle e-book on March 1.

Amazon announced the imprint in November as part of its new “Powered by Amazon” publishing program, which allows selected (i.e., bestselling) authors to leverage Amazon’s production, distribution and marketing resources to distribute their content, thereby cutting traditional publishers out of the process.

http://mashable.com/2011/02/01/seth-godin-poke-the-box/