20 Clues to Find the B2B Content Your Audience Really Wants

Shhh. Do you hear that noise? That’s the mournful cry of a program that lacks content. If I’m being honest, I’ll admit I’ve heard that sound occasionally myself.

When you work on a communications program for many years, it can sometimes feel exhausting to identify new ideas or topics that move your audience. But don’t lose hope. Play detective instead. Here’s where I start looking for clues.

http://www.contentmarketinginstitute.com/2010/09/b2b-content-your-a...