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Dr. Marina Kostina's Blog – January 2014 Archive (5)

Create YOUR Brand Bumper with Bookphoria!

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Added by Dr. Marina Kostina on January 30, 2014 at 6:02pm — No Comments

7 ways authors can use transmedia to grow and engage their readership

 

Technology offers authors and experts an opportunity to spread their messages across multiple media channels.  A skillful pairing of content with a virtual platform can unfold your story further and create a unique experience for your readers. The video below demonstrates the…

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Added by Dr. Marina Kostina on January 30, 2014 at 4:37pm — No Comments

Why every author, speaker and expert needs a….. Brand Bumper?

My business coach and branding expert Julie Cottineau always quotes Jay –Z, an American rapper, who seems to capture the whole idea of marketing in one sentence: “I’M NOT A BUSINESSMAN/I’M A BUSINESS, MAN!” – Jay-Z…

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Added by Dr. Marina Kostina on January 26, 2014 at 4:58pm — No Comments

5 Steps for Building Virtual Presence Through Multimedia

 experts, like Seth Godin and others, predict that books and expert content have to move more and more into the digital realm to adapt to how people interact with information. We already saw it when Oprah launched an  with Brené Brown based on her book. That…

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Added by Dr. Marina Kostina on January 24, 2014 at 4:50am — No Comments

How to create your multimedia author bio

Our goal here at Bookphoria is to entice more authors, speakers and experts to explore the world of multimedia as a gateway to more dynamic and engaging presentations, growing readership and audience, greater impact and  for your business. We want to give you practical tips and tools to start using multimedia in your…

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Added by Dr. Marina Kostina on January 24, 2014 at 4:45am — No Comments

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