David Lucero's Blog – January 2013 Archive (2)

I say, "Follow your passion!"

A co-worker visited my store and handed me an envelope with a copy of my recent book,'Who's Minding the Store?' He said he visited a store he handles in Lake Forest, CA where Melinda works. Turns out Melinda bought a copy of my book and asked him to bring it to me in San Diego for me to autograph.

Any author will tell you we love personally…

I often hear from customers, “What’s the best price you can give me?”

I usually refer to the sales price seeing as how we already offer the lowest price. I verify this by doing competitor shops.

Then the customer usually asks, “So what’s the best price you can give me?”

Like anyone else, I too need to save a buck, but at what cost?

When I ask questions about the type of project the customer is working on…