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Your headline is the first, and perhaps only, impression you make on a prospective

reader. Without a compelling promise that turns a browser into a reader, the rest

of your words may as well not even exist. So, from a copywriting and content

marketing standpoint, writin, you’re

already dead in the water Great headlines writing is a critical skill.
Here are some interesting statistics.
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will

read the rest. This is the secret to the power of your title, and why it so highly

determines the effectiveness of the entire piece.
Remember, every element of compelling copy has just one purpose — to get the

next sentence read. And then the sentence after that, and so on, all the way down

to your call to action. So it’s fairly obvious that if people stop at the headline, 

The better your headline, the better your odds of beating the averages and getting

what you’ve written read by a larger percentage of people. 

Read more about this author's work at http://www.wikinut.com/author~togkk/Tranquilpen/

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