Spotlight Interview with author D'vorah Lansky

Q1: Thanks for participating in our Authors.com Spotlight Interview series D'Vorah! Please introduce yourself and your book to help our readers get to know you.

A: My name is D’vorah Lansky, author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online http://BookMarketingMadeEasy.com. I’ve been marketing online and mentoring leaders since 1994. I’ve spent thousands of hours in the study and application of online marketing. For the past several years my focus has been on providing learning and networking opportunities for authors wanting to market their books online.

In addition to having published two books, I am the publisher of the Book Marketing Gazette and the founder and host of the Book Marketing Conference Online series.

Q2: Please explain how you came to be a writer, what inspired you to write your book(s) and how long it took. 

A: My first book (Connect, Communicate, and Profit: Build Successful Business Relationships Online) came about as a result of being asked by local business professionals in my community to speak on this topic. My new book, Book Marketing Made Easy: Simple Strategies for Selling Your Book Online, came about as a result of providing programs and courses to authors. Their thirst for training on this topic inspired me to write the book. It took me about six months to write and publish each book.

 Q3: What did you enjoy most about creating this book? 

A: Seeing that the second book was easier to write and publish than the first!

Q4: What facets of your life, both personal and professional, are woven into your book?  

A: The content of the book is based on my personal experience and success in Internet Marketing as an author.

 Q5. How did you get published?

A: I was meeting with friends and it came out during the conversation that my lifelong dream was to publish a book. Within 24 hours I received an invitation to contact said friend’s Publisher, who was expecting my call. That was 18 months ago. I’ve just published my 2^nd book with this publisher!

Q6: Did you have any surprises or hiccups along the way during the book writing and/or publishing process?

A: With my first book I discovered how involved the editing process is, even when hiring a professional editor. This knowledge was a huge help when I went to edit my second book.

Q7: What one thing did you wish you'd known before you started this project?

A: No one cares more about you about marketing your book. With my first book I somehow expected there to be a lot of marketing help. With my new book, I am making a conscious effort in strategically developing my book marketing plan. I’ve also discovered some exciting ways to build relationships and market the message of my book on the social networks. This marketing process began 6 months before the publication of the book. By doing this I have developed a very solid marketing platform and solid relationships with people interested in the message of my book.

Q8: You're a fly on the wall when readers are discussing your book.   What would you hope to hear them say about it? 

A: “I am so glad that I found this book, I feel confident that I can put these simple strategies in motion quickly and with ease.”

Q9: Tell us one thing about you that most people don't know or would surprise them. 

A: I am a competitive dancer in the West Coast Swing dance style.

Q10: What single piece of advice would you give new authors?

A: Realize that there is an audience that needs your message. By publishing your book you can help a lot of people. Embrace this and give with a full heart.

Q11: Share a short summary of a typical day in your life with us please. 

A: I wake up around 5:30, feed and play with my cat, eat a light breakfast and go for a walk. I then go into my office and begin going through my to-do projects which I have listed on my schedule. Mid-morning I take a break to stop by Facebook and Twitter, interact and connect with friends and colleagues. I then continue working my way through my project and writing list. I work until late afternoon, taking a brief break for lunch and then I go for a walk or go out into the community. Each day I focus on a specific project as that allows me to get the most done and still have time to enjoy life.

 Q12:  Describe where you do most of your writing. 

A: I prefer to write via the computer. My favorite place to write is at the bookstore.

Q13: What's your motto or favorite quote you like to live by?

A: “Don’t put off till tomorrow what you can accomplish today!”

Q14: Is there anything else you'd like to share with us in closing such as your website, an imminent book launch or what you're working on presently?

Thank you for this opportunity. I enjoy being a member of Authors.com. 

I invite you to enjoy my virtual blog tour. Stop by and join in the fun!

We are also planning our upcoming Book Marketing Conference Online (link in Q1 answer).

Authors.com Profile: http://www.authors.com/profile/DvorahLansky

Thanks for your time D'Vorah! Please share this Authors.com Spotlight Interview with friends and fans by linking to it, Tweeting it, Digging it, sharing it on Facebook and generally shouting about it anywhere you can. We'd ask fellow members to support you by doing the same.