Supporting Independent Bookstores, an Important Member of Our Community

When my book THE SANDMAN was released in Feb 2009 I was very excited. I learned my novel would be available in all the popular websites, but was eager to see my book on display in stores. Like many new authors I first went to the big-box bookstores (Borders, BarnesandNoble, Bookstar) and figured this would be no problem since my book was available for purchase on their websites. Boy was I wrong. Corporate America has made it difficult for new authors who don't have a recognizable name. But when I first went into the smaller, independent bookstores I was received with welcome arms.

Mysterious Galaxy Books, the premier bookstore in San Diego immediately scheduled a book launch for me after my initial contact with them, and on April 18 I had the privilege of displaying my novel to family, friends, and readers. I was ecstatic. Then I approached Bay Books in Coronado, Baja Books in Terminal One at Lindbergh Field Airport, The Book Works in Del Mar, the Upstart Crow Bookstore and Cafe, and lastly, Warwick's Bookstore (San Diego's oldest bookstore).

I have come to learn that these businesses make it possible for authors to see their novels on display and I believe there is a need to support these local businesses not only for our books to be displayed, but to support the employees and business owners who make their living doing what they love to do. Independent bookstores have a down-to-earth feel, with people smiling, talking, and relaxing. As we approach the holidays people will feel the desire to go to the dinosaur malls for the great discounts that will be advertised. It's important for communities to know that independent bookstores and other businesses do not necessarily have the dollars for advertising to the extent corporate companies do and we should remind one another to stop by these members of our community and buy a book, a postcard, magazine, cup of coffee, anything to demonstrate our support and appreciation for what they do.

Keep on reading!

David Lucero