Why and how to use Instagram to boost your business?

Instagram is the social network of the image that is preferred by youth and other generations for the same reason; a picture is worth a thousand words. For some time, Instagram has been positioning itself as the preferred network of Generation Z, which by its profile is the audience of the future; this has been understood by many businesses that seek to be at the forefront even in the coming years.

On the other hand, studies confirm that this social network achieves a high engagement that surpasses even the commitment of the audience with Facebook or Twitter. It is not known if it is the double tap to give like to the posts, the capacity to share images and videos or to comment the publications of so simple way, but the certain thing is that Instagram has conquered the heart of the hearings and your business must be there to offer what you sell.

With the success that Instagram Stories have had, more and more people are joining this social network, and it has been so much growth that even the application has opened another network called Instagram TV for Lives and videos of longer period of time. Because of its mobile nature, that is, because it is an app whose capabilities can be exploited 100% on smartphones; Instagram is the social network that promotes the immediacy of information.

When we are in the era of content consumers, it is important not only to provide quality information to the audiences, it is also important to do it quickly. Instagram is a platform for ephemeral content and to tell stories that appeal to the emotions of your followers in just seconds.

Using all possible ways to attract traffic to your website is an intelligent way to achieve this and, of course, to sell, so why not combine mobile technology with social networks using Instagram? It's one of the fastest and most economical ways to captivate an interactive community and hook them with mind-boggling content. 

Platform to launch new products

If you have a product to launch or a service to promote, Instagram is the ideal social network to do so, since it does not cost anything. The best advertising is done by the users who like the post of your launch, and with the millions of users on the platform (each year they join more) it is not that difficult to publicize your product or service.

Also, if you have an upcoming event you can secure massive assistance by placing a promotion post on the Instagram profile of your business; it is beneficial both for the profile and for what you undertake. For a greater plus in the likes of these releases publications, you can make paid publicity that, evidently, supposes an investment that will be rewarded with the scope that you will obtain.

More closely with customers

Instagram is a platform that allows you to converse easily with customers, answer your questions and needs through likes and comments. . Also, if you have a small business, you can get to know more closely those you're targeting; that is to say, to delve into their profiles and know more information about their behaviors and interests.

Likewise, if it is in the interest of your business to reach more specific audiences, this platform is ideal to reach them and get to know them more thoroughly, analyzing what they do and the type of photos they publish.

Excellent diffusion tool

If you have a blog and want to disseminate its content, you can place the ad in your Instagram Stories or give an introduction to the topic with the help of an Instagram post, and in just minutes you will have several visits from here. In addition, Instagram allows you to share the same content on Facebook and Twitter, as well as send it by email. On the other hand, you can insert your posts on the blog or on the website of your business to win new followers who know your launches.

Establish a relationship with the brand

Creating brand awareness is one of the main reasons to use Instagram to boost your business, because images have the power to connect with people and make them participants in what happens. Instagram will allow you to create posts about your employees, about the behind the scene of how your products are made, testimonial videos of how your product met the need of one of your clients, etc. It is definitive, it is a platform that will not only make your business known among brands, but it will also help you to retain your audience if you rely on a well-developed content marketing strategy.

Geolocation function

If you have a physical store, Instagram will not only help you get more followers, but with the geolocation function and the map you can attract more visits to your store. You can use strategies such as inviting your current customers to share Stories in your store by placing the geolocation and using a related hashtag. With Instagram, your imagination will have no limits as you try to boost your business.

Analytical functions

Growing your business means analyzing and executing, and on Instagram it is very easy to analyze each month the results obtained with the campaigns you have been doing.

• You get real-time results on whom and how many followers saw your Stories, among other important data to take into account when optimizing.
• It gives you statistics about your followers and their interactions on a daily basis.
• You know what is the number of clicks on the links on your page, including the ones you put in the description of your business or biography.
• You have the number of accounts that have visited your business profile. 

Possibility of making lives

People like to see things live, this is why live streaming has been positioning, and social networks like Instagram have begun to use these tools. If you have an event or your brand is a promoter of a concert, Instagram will support you to let all your followers see what you are doing, and you will also see their reactions live.

In conclusion, Instagram will help you boost your business through content and attention with your audience with specific messages that contribute to the notoriety of your brand online.