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Pirate Bay, a site for illegal downloads where an author has increased sales

Has anyone tried this, what author Paulo Coelho did to increase sales of his book?

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What did he do? Upload a free edition of his book?

Not sure, there are downloading instructions, which may describe that, on the Pirate website.

Perhaps his book said NEW and FREE ,

and then he made sales jump by buying

his own book and boosting his 'royalties.'

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