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And it's imaginatively named Google eBookstore. I wonder if Amazon's nervous at all. 


Today is the first page in a new chapter of our mission to improve access to the cultural and educational treasures we know as books. Google eBooks will be available in the U.S. from a new Google eBookstore. You can browse and search through the largest ebooks collection in the
world with more than three million titles including hundreds of
thousands for sale. Find the latest
bestsellers like James Patterson’s Cross Fire and Jonathan Franzen’s Freedom, dig into popular reads like Laura Hillenbrand’s Unbroken and catch up on the classics like Great Expectations, A Tale of Two Cities and Gulliver’s Travels.

There's a video and more information on their blog.

Would you buy from the Google eBookstore or stick with your usual ebook provider?

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I read that Amazon was opening its ebook store up to other book merchants and was puzzled why they would suddenly do that. I guess I know now!

I'm purely price driven and have no loyalty. I'd buy from whoever was cheapest.

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