Authors, Writers, Publishers, and Book Readers

E- Book Promotion Days

Those of us in the independent sector of publishing will no doubt know that marketing a new book is akin to burning pound or dollar notes. You do all the promotion, you blog like mad, network like a social prostitute and throw money on great ideas, and all you get as a reward is one measly sale on Amazon.

But the other great thing you notice is that one measly sale makes a significant difference on your chart rating, promoting your book thousands of places up the scale. Many of us will know with the monolithic world of Amazon, that being at the top of your various genre charts is vital to the Mr and Mrs Bloggs of the world seeing your book and considering a purchase. But whilst you are dwindling in the realms of number 100 or even 1000 in the genre not even the most avid book searching geek is going to delve that far to find you.

This week I have attempted a bit of a promotion and it seemed to work in pushing my kindle book ( A Very English Revolution) to the front page of the Political Thriller chart, and that’s with only minimal additional sales (less than 10 I think). Maybe there is a chance that Bloggs will get his wallet out now.

This morning I thought of a great way for all of us to do something similar to help each other.

My idea is to promote our e-books as a collective. I have chosen e-books rather than paper copies because most of us sell e-books a much lower cost so it makes the exercise more viable than paper, although if it’s successful maybe we can consider paper as well.

Here’s the idea.

We create a list of interested authors who all possess a kindle. I can keep a register of interested parties or publish it somewhere, whatever we choose. Each author agrees a promotion day and the others share this on their blogs and social networks. When that day comes around each of us buy and download the book on the same day, therefore boosting that days sales ranking. If there are enough of us doing it then there is a chance of success.

Success breeds success, so if it works for one person then others will follow and each of us will have more of a chance to make front page heaven. Of course this does require trust in our fellow authors to do the deed, but what can I say? It’s an idea, if it works then we all win. You never know we might be downloading a great book we might otherwise totally bypass.

Interested to know what people think. Please share it around writer sites, as the more people are interested the more we can make this work. People can find me out in the virtual world but otherwise a mail at norristeve@gmail.com will engineer a direct response.

7 members like this

Comment by George Stringfellow on October 4, 2011 at 3:43pm: I think this is a really good idea along with adding a review to what we've read. I have Kindle PC and two books on Kindle. Count me in.

Comment by Stacy Eaton on October 4, 2011 at 3:54pm: Awesome George!!

O.k. so from what I can tell - this is who is participating so far.... Tell me if I am wrong.

Steve Norris (Our main man here)

Stacy Eaton (yours truly)

George Stringfellow

C.A. Lofton

Amanda Chambers

Catherine - I wasn't sure by your posts if you were participating of not.

Comment by Stacy Eaton on October 4, 2011 at 3:55pm: Steve - do we want 10 people?

Comment by John Walker on October 4, 2011 at 4:05pm: Count me in.

Comment by Stacy Eaton on October 4, 2011 at 4:06pm: Ok - so now we have 6 confirmed.

Comment by Steve Norris on October 4, 2011 at 4:14pm: Great work guys - 10 makes it work I think

Comment by Stacy Eaton on October 4, 2011 at 4:15pm: Steve - just sent you an e-mail

Comment by Amanda Chambers on October 4, 2011 at 4:46pm: Stacy,

I'm not an author, so I don't have any books to promote, but if there is a way I can help promote this on my blog (or on Twitter, fb, etc) without it sounding like just a sales pitch, I'd be happy to. (I don't think it's just a sales pitch. It's a co-op, which is a fabulous idea. I just don't know for sure how *I* could promote it.)